Top 5 Beauty Retail Applications Performance on Unified Platform in Africa Q1 2023

The first quarter of 2023 saw varied performance trends among the top 5 beauty retail applications in Africa. Here's a closer look at their weekly downloads and active user metrics, based on data from Sensor Tower.

Bath&BodyWorks recorded a notable fluctuation in weekly downloads. Starting with 3.2K downloads in late December, the app saw a peak of 6.9K in the week of March 6, before declining to 2.5K by the end of March. Weekly active users also showed variability, beginning at 13.2K in late December and reaching a peak of 17.5K in the week of March 6, before dropping to 10.7K by the end of the quarter.

Nabda experienced significant highs and lows in weekly downloads. The downloads surged to 4.6K in mid-February but later dipped to 250 in mid-March, before rising again to 2.8K by the end of the quarter.

Eva Cosmetics showed a consistent pattern in weekly downloads. Starting with 1.2K in late December, the app maintained a steady range, peaking at 1.8K in early January and stabilizing around 1.1K by the end of March.

FACES Beauty – فيسز saw a steady increase in weekly downloads, beginning at 151 in late December and peaking at 1.5K in early February. The app's weekly active users mirrored this trend, starting at 1.2K and peaking at 3K in mid-March, showing sustained engagement throughout the quarter.

Cheap Makeup for Women had moderate weekly downloads, starting at 820 in late December and peaking at 1.2K in mid-January. The downloads then fluctuated, ending at 626 by the end of March.

These insights are based on data from Sensor Tower. For a more detailed analysis and additional insights, visit Sensor Tower's platform.